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“This line fits seamlessly with the identity of our brand, which has always been known internationally for its style and glamour,” said Marco Maria Tronchetti Provera, SVP of Pirelli Design & Assets Conversion.

“We see tremendous opportunity to connect with children and families in North America through new formats, consumer products and experiences,” said Vinoth Chandar, Founder and Creator of ChuChu TV.

The range focuses on the ‘Western frontier spirit behind Woody’s character’.

Since its debut, Steal a Brainrot has broken records with 24.1 million concurrent players.

“Skibidi Toilet is a global, multi-platform franchise with one of the most highly engaged fan communities we’ve ever seen,” said Lisa Streff, SVP of Licensing & Brand Development, North America, at Global Merchandising Services.

“We can’t wait to welcome Bluey fans and young families from all over the world to the resort,” said Bianca Sammut, Vice President at Alton Towers Resort.

Upcoming range to include high-quality card sleeves, deck boxes, premium storage, playmats and more.

Digital fashion house Blueberry launches new home for fashion and music moments in the metaverse.

Metrostar to introduce the brand at BLE in clothing, stationery, homewares, gifts and more.

Multiple global partners include McDonalds, Kia Motors, Really Nice Things, Sahinler, Leblon Delienne.