Pringles teams with Minecraft for Suspicious Stew crisps

“We challenged ourselves to bring the flavour of suspicious stew and its ingredients to crisp-form, creating an experience so delicious that both Minecraft players and non-players will reach for more,” said Mauricio Jenkins, US marketing lead for Pringles.

Tim Kilpin joins Hasbro as President, Toy, Licensing & Entertainment

In his new role, Tim will oversee Hasbro’s Consumer Products Group.

Warner Bros Discovery’s Max streaming service to house new shows for Harry Potter, The Big Bang Theory and The Conjuring

“We are unique because we have the best-in-all-categories across the board by any measure – be they ratings, awards, fandom,” said Casey Bloys, Chairman and CEO, HBO & Max Content.

Disney Lorcana grounded in “approachability, fun, strategy and whimsy”, says co-designer

“We created streamlined rules that we believe will engage new players, while also developing enough strategy in the game to engage experienced players,” said Ryan Miller, co-designer and Brand Manager for Disney Lorcana.

Babybel moves into socks with Label Chaussette

The launch marks the second collaboration between BEL SA and Label Chaussette following a successful Laughing Cow range.

J Smith Esquire creates Scrabble Crown to mark game’s 75th anniversary

The Scrabble Crown was constructed over 153 hours, with jewels, crystals and gold beading complementing 319 Scrabble tiles.

HelloFresh teams with Marvel for Guardians of the Galaxy snack kit and recipes

The themed kit includes ingredients to make Zarg Nut Bites and Mango Milky Fizz, a drink that’ll debut in Guardians of the Galaxy Vol 3.

Swarovski and Marvel unite for jewellery range and home collection

“Both brands have a rich heritage, long-standing legacy and are loved by customers all around the world – making this the perfect collaboration,” said Peter Widmann, Head of B2B, collaboration & licensing at Swarovski.

Lacoste crocodile gets Netflix-inspired revamp in new collection

“This collection is a compelling and creative way for fans to express their love for our stories and characters,” said Josh Simon, VP of Consumer Products, Netflix.

Funko Games details slate of Indiana Jones games

“Collaborating with Lucasfilm on Indiana Jones has been a dream, with the whole Funko Games team flexing their creative muscles as we designed a truly original slate of games,” said Deirdre Cross, Head of Funko Games.

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