Perfetti Van Melle brings Airheads into soda with Fire Brands

“We have developed these refreshing fruit sodas with a unique kick of creamy taffy that is as fun and flavour-filled as Airheads,” said Raz Inserra, Director of Marketing at Fire Brands.

Shoe Palace reuinites with Hasbro for third Monopoly collection

Mr. Monopoly is present on multiple pieces of the collection, and there are hats and beanies that include Chance Cards and classic artwork.

Posh Paws partners with All3Media International for The Traitors plush

“We will be developing a high-quality range of plush to appeal to tweens, teens and adults that focus on the iconic traitor cloaks and symbols from the hit UK version of show,” said Lauren Shipman, Group Brand & Marketing Director at Posh Paws.

Edinburgh Whisky partners with University of Edinburgh for limited-edtion whisky

“We take great pride in offering our students, alumni and their supporters a range of quality, bespoke merchandise to help commemorate their time with us and their connection to the city,” said Gordon Chalmers, Head of Retail at the University of Edinburgh.

Funko launches KPop Demon Hunters POP! figures

“At Funko, we love celebrating stories that ignite passion in fans, and this is a perfect example,” said Andy Oddie, Chief Commercial Officer at Funko.

CAA Brand Management acquires Beanstalk

“When two forces of creativity unite, the possibilities don’t just grow, they multiply,” said Allison Ames, Chief Executive Officer of Beanstalk – who will become Co-President of CAA Brand Management.

Plum Deluxe launches first licensed range with Peanuts tea collection

“Partnering with Peanuts for our first licensed collaboration has been an absolute delight,” said Andy Hayes, Founder of Plum Deluxe.

Licensing Link kicks off Marie Curie’s licensing slate with cards, calendars, candles and more

“These partnerships mark an exciting milestone for Marie Curie as we launch a comprehensive licensing programme for the first time,” said Licensing Link Europe.

Marvel, adidas, Real Madrid and the All Blacks team up for apparel collection

The limited-edition drop spans two t-shirts, a track top, hoodie, pants, long-sleeve tee and shorts.

Mattel partners with Martin Aquatic, American Resort Management and I-dentity Group for Mattel Wonder Indoor Waterparks

“Mattel Wonder Indoor Waterparks will encompass many iconic Mattel brands that span generations of play, offering innovative water-based attractions and amenities in a dynamic new format for Mattel,” said Julie Freeland, VP Global Location Based Entertainment at Mattel.

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