Monopoly Experience: Treasures of Brazil comes to São Paulo later this year

Monopoly Experience: Treasures of Brazil – a new immersive experience – is set to open for a limited season at Shopping Cidade São Paulo later this year.

The experience invites guests to attend a glamorous celebration hosted by Mr. Monopoly in honour of his legacy. However, after an unexpected mishap, participants are taken into the tycoon’s secret vaults, kicking off an adventure through different themed environments that challenge visitors to ‘make decisions, invest resources and find their way back’.

Set over two floors, the attraction recreates the original game’s Bank and features rooms inspired by Brazil’s different regions, each with its own challenges, cultural atmosphere and references to local heritage. Throughout the experience, interactive stations and immersive features encourage strategic thinking while introducing concepts of financial education and entrepreneurship.

Visitors will also find an official Monopoly store featuring exclusive merchandise, as well as a food area with a special menu created for the experience.

The experience comes from Hasbro, Businessland and Nubank.

“Nubank is committed to being an ally to more than 100 million customers, offering simple and practical solutions for everyday life,” said Isabela Abbês, Senior Marketing Director at Nubank.

“In this context, supporting initiatives that bring financial education closer to people in a light and accessible way is a fundamental part of this journey, since it is at the core of a healthier relationship with money.”