Minecraft details raft of new licensees across accessories, footwear, gaming gear and more

Minecraft has detailed a raft of new licensees, bringing the total number of Minecraft licensing partners to over 200 globally.

Recent product launches include a six-piece premium accessories line from Fossil, a second collaboration with Crocs, a 12-piece line with Cufflinks and a range of gaming gear with Razer.

“Minecraft’s global licensing program continues to flourish, and we’re thrilled to welcome such a diverse array of new partners,” said Hanna Willis, Head of Consumer Products for Minecraft.

“With more than 200 licensees worldwide, we’re expanding the brand in exciting and innovative ways –ranging from fashion and consumer electronics to home products and food and beverage. These collaborations embody the creativity and passion of the Minecraft community allowing fans to express their love for the game in diverse and meaningful ways.”

Elsewhere, Merchant Ambassador will debut tabletop games and pinball machines in August, while in Europe, Ypernova is on board for pet products and Halantex has launched camping gear. Partners for Mexico include Maki House for bedding), Flying Wheel for outdoor gear, Grupo Control DSW for apparel, Carnaval for apparel and homeware, and Best Trading for stationery. In Japan, Inagaki has developed arts and crafts, while MIC Eyewear is producing Minecraft eyewear. Finally, in Brazil, Festcolor is on board for Minecraft party supplies.

In the health and beauty space, Bandai is launching a range in Japan in September, while in Mexico, Grisi Haircare and Cool& Good are set to launch Minecraft lines. World Cart is on board for tissues and paper goods in Europe, while Condor is launching oral and haircare lines in Brazil this month.

Finally, in food and beverage, partners include Finsbury Foods in the UK, San Carlo in Italy, Marumiya in Japan and Maspex in Europe.