—-
To stay in the loop with the latest features, news and interviews from the creative community around licensing, sign up to our weekly newsletter here

“We’ve elevated Pikachu into something personal, enduring and sophisticated enough to be carried every day,” said Omar Sabré, Co-founder and Creative Director of MAISON de SABRÉ.
Luxury leather goods firm MAISON de SABRÉ has partnered with The Pokémon Company on a limited-edition collection centred on Pikachu.
At the heart of the collection is the Pikachu Palais, a reworking of MAISON de SABRÉ’s flagship handbag. Crafted in pecan-brown calf leather and finished with contrast Pikachu-yellow stitching, each limited-edition Palais takes two days to assemble and features 44 precisely cut leather panels, layered by hand.
“Pokémon has always existed at the intersection of childhood and adulthood,” said Omar Sabré, Co-founder and Creative Director of MAISON de SABRÉ.
“Each collaboration we undertake is a quiet nod to nostalgia – to the parts of us that never really grew up. With this collection, we wanted to celebrate that sense of play, but present it in the most refined, considered way possible. We’ve elevated Pikachu into something personal, enduring and sophisticated enough to be carried every day. It was about raising the bar and approaching Pikachu with the same rigor we apply to our core collections.”
The collection also includes SABRÉMOJI charms in three Pikachu expressions, alongside a leather Pokéball charm, as well as a range of limited-edition bifold and trifold wallets and a coin purse.

Zane Sabré, Co-founder of MAISON de SABRÉ, added: “This collaboration reflects where our customer is today. They’re highly engaged, culturally fluent and looking for products that sit at the intersection of design, function and storytelling.
“From a business perspective, the release aligns with our broader growth strategy – creating products that travel well across markets while remaining disciplined in how we produce and release them. Pokémon brings global recognition, but the execution still had to earn its place in our assortment.”

Enter your details to receive Brands Untapped updates & news.