Pokemon

“LEGO Pokémon creatures respond to children’s actions: meaning fans can build, train and interact with their LEGO Pokémon creatures through hands-on, imaginative play that encourages creativity, confidence and storytelling,” said Julia Goldin, Chief Marketing and Product Officer at the LEGO Group.

The Pokémon Company International’s Mathieu Galante joins Natural History Museum’s Maxine Lister and Claire Bevan to discuss pop-ups, products and productive partnerships.

“This collaboration has been a longtime request from our customers,” said David Abrahamovitch, Founder & CEO of Grind.

“We are delighted to team up once more with Selfridges for this exciting and unique space,” said Mathieu Galante, Senior Licensing Director (EMEA) for The Pokémon Company International.

“We are delighted that our ever-expanding, diverse global fanbase continues to treasure Pokémon and seek out ways to engage and connect with the brand,” said Mathieu Galante, Senior Director of Licensing EMEA for The Pokémon Company International.

“We’ve elevated Pikachu into something personal, enduring and sophisticated enough to be carried every day,” said Omar Sabré, Co-founder and Creative Director of MAISON de SABRÉ.

“This collaboration is a clear example of how fashion, fandom and culture can meet with authenticity,” said Difuzed CEO Gilbert El Kalaani.

“The ‘What’s Your Favourite?’ campaign embodies Pokémon’s overarching mission of bringing people together through a shared love of Pokémon,” said Kenji Okubo, president at The Pokémon Company International.

“We’re honoured to be part of the 30th anniversary celebration,” said Samantha Clapham, Senior Director Product, Global at Funko.

“As a lifelong Pokémon fan, it’s been an incredible honour to help bring these Pokémon to life in LEGO brick form for the first time,” said Siddharth Muthyala, Design Director on LEGO Pokémon.