—-
To stay in the loop with the latest features, news and interviews from the creative community around licensing, sign up to our weekly newsletter here
“We’re always looking for unexpected, joyful ways to connect with our fans, and Fruit Peddler is exactly that,” said Rena Nathanson, CEO & Co-Inventor, Bananagrams, Inc.
Lord Hobo Brewing Co. has partnered with Bananagrams on a pale ale themed around the popular game.
Part of Lord Hobo Brewing Co’s ‘Collab Series’, the Bananagrams Fruit Peddler is a 6% fruity pale ale featuring passionfruit, mango, pineapple, and banana.
“Our Collab Series is all about local connections and bold ideas, and this one checks every box,” said Aubree Karls, Director of Marketing at Lord Hobo Brewing Co.
“Bananagrams is a beloved Rhode Island-born game that brings people together, just like good beer. It’s been an amazing partnership, and we’re excited to bring this collaboration to life this June.”
Rena Nathanson, CEO & Co-Inventor, Bananagrams, Inc., added: “Partnering with Lord Hobo has been a blast. We’re always looking for unexpected, joyful ways to connect with our fans, and Fruit Peddler is exactly that: fun, flavorful, and made to be shared. And it’s particularly poignant for us as my grandfather was a fruit peddler!”
Fruit Peddler will be available from June 16th for a limited time across Lord Hobo’s taprooms and distribution footprint.
Enter your details to receive Brands Untapped updates & news.