Lisle Licensing secures apparel and dress-up partners for Rainbow’s Pinocchio and Friends

Fashion UK are on board to create apparel, while Smiffy’s will debut a dress-up range based on the popular CBeebies show.

Lisle Licensing, the UK licensing agent for Italian entertainment firm Rainbow, has secured two new licensees for its Pinocchio and Friends show.

Fashion UK are on board to create a range of apparel that’s due to launch in late Spring 2023, while Smiffy’s have signed a deal for dress-up.

The series, which airs on CBeebies in the UK, will also be launching its master toy range from Flair GP in the Spring.

“We are thrilled by the enthusiasm of the industry at this beautiful series which hit the ground running on CBeebies and has continued to grow in popularity,” said Francesca Lisle, MD at Lisle Licensing.

“We look forward to making further announcements in the New Year.”

Matteo Olivetti, Sales Director Global Consumer Product at Rainbow Group, added: “We are really confident that, thanks to the assets and support from Lisle Licensing, Pinocchio and Friends will achieve even greater results in the UK and more deals will soon be disclosed.”

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