LEGO and Nike detail collabs spanning LEGO sets, footwear and apparel

Nike and the LEGO Group are kicking off their global multi-year partnership with a series of immersive experiences and co-branded products, including LEGO sets and Nike footwear, apparel and accessories.

Launching on July 1st is the 1180-piece LEGO Nike Dunk set. The set features a Nike Dunk, rotatable brick basketball toy and “Dunk” slogan that sports fans can build, rebuild and display. Hidden within the Nike Dunk model are stash compartments to safely store championship rings or other essentials, and the set also comes with a unique basketball minifigure – B’Ball Head. Additional LEGO sets will go on sale in September.

The first Nike products will go on sale from August 1st beginning with the Nike Air Max Dn x LEGO Collection as well as a line of apparel and accessories. This will be followed on September 1st by the Nike Dunk Low x LEGO Collection. Additional Nike footwear and apparel will be unveiled later this year.

In addition, from June 7th to 11th, the Nike and LEGO Play Arena will be open to the public at LEGOLAND California Resort. The basketball-themed experience will see children and families design their own LEGO Minifigure athlete trading card, build their own mini basketball jersey or test their basketball skills.

From July 19th to 27th, fans can take part in a creative world of play at Nike’s and the LEGO Group’s football activation in London. Families will be able to see and participate in programming geared toward kids that centre on and celebrate football. Elsewhere, in Greater China, Nike will showcase the partnership across Shanghai, Beijing and other key cities through co-branded community events, in-store displays and activations at the Shanghai House of Innovation.

“Play has the incredible ability to inspire and spark creativity in every child, and at the LEGO Group, we truly believe in that power,” said Federico Begher, SVP, Product Group, New Businesses at the LEGO Group.

“We’re excited to kick off the first chapter of our partnership with Nike, blending the joy of basketball with the magic of imagination”.

Cal Dowers, VP, Global Kids, NIKE, Inc., added: “At Nike, we are dedicated to fuelling the potential of kids through play. Activating the full power of Nike – from athletes to our communities – helps us engage and inspire kids to experience the enjoyment of sport as a lifelong pursuit. Our partnership with the LEGO Group reinforces our commitment to inviting all kids to play.”