Jazwares signs as global master toy partner for Miraculous

Jazwares has signed to become the exclusive global master toy partner for Miraculous – Tales of Ladybuy & Cat Noir.

Under the terms of the multi-year agreement, Jazwares will develop action figures, fashion dolls, role play, plush, vehicles, collectibles, playsets and seasonal items. The first product line is slated to debut in Spring 2027.

“Miraculous, celebrating its 10th anniversary this year, has grown into a multigenerational global fandom driven by its empowering themes, dynamic superhero storytelling, and unmistakable Parisian style,” said Roz Nowicki, Global Head of Consumer Products at Miraculous Corp.

“Jazwares has proven their exceptional ability to ignite fan culture with meaningful play, and innovate at lightning speed to build consumer franchises with staying power. Their unmatched momentum and creative energy make them the ideal partner to lead the next chapter for our franchise – its most ambitious chapter yet.”

Judd Karofsky, Jazwares’ Executive Vice President of Licensing, added: “With an expanded slate of content coming over the next several years, we couldn’t be more excited to bring our distinctive design innovation and fan-first approach to Miraculous, one of the most beloved modern superhero brands.”

Jeremy Padawer, Chief Brand Officer at Jazwares, said: “At Jazwares, we create toy universes that connect deeply with audiences – from imaginative play to premium collectibles – and Miraculous provides the perfect canvas to expand that world. Fans can expect a line that celebrates everything they love: heart, fashion, fantasy, transformation and epic adventure.”