Jack Link’s readies MrBeast protein-packed meat snacks

Jack Link’s has partnered with the social media titan MrBeast – aka Jimmy Donaldson – on a line of co-branded protein-packed meat snack products.

The Jack Link’s x MrBeast collaboration will span co-branded meat snack packs of beef jerky, biltong and beef bars.

“We are incredibly excited to partner with MrBeast,” said Troy Link, CEO of Jack Link’s.

“Jimmy’s entrepreneurial spirit and dedication to his fans align perfectly with our values at Jack Link’s. We believe this collaboration will drive a new generation of consumers into the meat snacks category, worldwide.”

“I’ve been eating Jack Link’s since I can remember, so teaming up is a no-brainer,” said Donaldson.

“Now we get to do something super fun and tasty for our fans – I can’t wait for everyone to see what we dream up.”

MrBeast’s CEO, Jeff Housenbold, added, ”We’re always looking to partner with brands that share our ‘better than the competition’ and ‘better-for-you’ philosophy, so this collaboration with Jack Link’s felt like a natural fit. Beast Packs are a way to bring the MrBeast experience from the screen to the snack aisle – while also introducing our fans to each other’s worlds.”