Interviews

Is there a recipe for success when it comes to licensed cookbooks? Vanessa Lopez – Co-Publisher & VP for Licensing and Partnerships at Insight Editions – shares her thoughts.

Robyn Cowling – Head of Strategic Partnerships at Asgard Media – on championing, elevating and protecting clients and licensors.

How theory11 founder Jonathan Bayme elevates brands with incredible playing cards

We catch up with The Met’s Josh Romm to discuss recent launches with Pacsum and Dr. Martens – and find out what he feels is the key to successful creative collaborations.

Jude Coram, owner of Apparel of Laughs, talks us through his new Aardman collection.

The magic brands behind Magic Light Pictures: Aidan Taylor-Gooby discusses the BAFTA-winning business

Fuzzballs Director Marc Sach on his tough early conversations in licensing and the advice he’d give new brands.

Staying creative and feeling proud: Tamaya Petteway on working for Endemol Shine North America

KID Group’s Dan Klitsner, inventor of Bop It, talks us through how the iconic game has thrived with licences – and what the new Bop It Button offers celebrity brands…

Paula Ford, Creative Director at Hype, on why simplicity is the key when it comes to licensed card design.