Interviews
John Davey Studio’s John Davey on crafting guides that inspire, delight and excite
John Davey Studio’s John Davey talks trends, challenges and AI.
Willsow’s Thomas Willday on Dragons’ Den, Shaun the Sheep – and growing a plantable books business
“It isn’t as daunting as it initially might seem!” Willsow Founder Thomas Willday talks us through the firm’s first foray into licensing.
What’s with The Wombles? Writer Phil Bowne discusses his role alongside the much-loved brand
Books, bibles and buzz: what’s new with The Wombles? Head of Publishing Phil Bowne tells all…
Analogue founder Barry Darnell on Stranger Things ice cream… And Teenage Mutant Ninja Turtles!
Graphic designer Barry Darnell discusses toys he enjoys – and Scoops Ahoy!
Jaws the pinball machine: designer Keith Elwin discusses the iconic new game from Stern
Pinball wizard Keith Elwin on the great Jaws moments that inspire Stern’s new machines.
Andrew Newlands discusses building the Monty Bojangles brand on playfulness, creativity and exceptional taste
Andrew Newlands, Founder and MD of The Monty Bojangles Co, discusses licensing plans for the award-winning premium confectionery brand.
Crimes against rhymes: writer Charly Sommers on when bad poetry hurts good brands
Writer Charly Sommers discusses where big brands go wrong in their rhyming ads.
“2024 is going to be a huge year for TUBBZ”: Rubber Road’s Liam Taylor on the rise and rise of its cosplaying ducks collectables
Liam Taylor, Head of Partnerships & Development at Rubber Road, discusses recent highlights and future plans.
View from the New: Atlantic Mats and China Petals discuss new launches with the Ashmolean Museum
Start Licensing’s Ian Downes speaks to two licensees new to licensing: Atlantic Mats’ Susan Baker and Diane Daley of China Petals.
Aardman’s Laura Burr and Matthew Walker on developing Lloyd of the Flies – and building the brand
Creator Matthew Walker joins Aardman’s Senior Brand Manager Laura Burr to chat Lloyd of the Flies.