IMG Licensing to helm consumer products push for the Estate of F. Scott and Zelda Fitzgerald

The Estate of F. Scott and Zelda Fitzgerald has signed an exclusive, multiyear global licensing agreement with IMG Licensing.

The agency will work closely with the Estate to develop licensed products and experiences, beginning with a focus on the luxury sector – including apparel, accessories, beauty, home goods, travel, and food and beverage.

Hailed as defining voices of the ‘Roaring Twenties’, Scott and Zelda Fitzgerald are widely credited with shaping and chronicling the opulent and restless spirit of their generation.

“The Fitzgerald Estate is thrilled to partner with IMG Licensing to preserve and promote our great-grandparents’ legacy,” said Blake Hazard, president of the Estate’s licensing entity.

“We’re excited for this new chapter in Fitzgerald history, and to work with the IMG team to find fresh opportunities to share Scott and Zelda’s iconic style.”

Natalie Bryt, Director of Licensing at IMG Licensing, added: “The Fitzgerald name evokes more than literary brilliance. It stands for an entire era of glamour, wit, and cultural transformation, that continues to inspire trends around the world.

“We’re honored to partner with the Estate to build a licensing program that reflects their cultural impact while creating authentic, new avenues for fans to experience their world.”