Hasbro introduces Peppa Pig’s baby sister Evie with slate of product launches

Hasbro has unveiled Peppa Pig’s baby sister Evie – and a slate of fresh product launches featuring the newest member of the family.

Evie will make her first on-screen appearance at the Peppa Meets the Baby Cinema Experience and has landed in the toys in the US at Walmart with the Oinks & Snuggles interactive doll, Peppa’s Family Five Pack figure set, Peppa’s Big Family Car and Peppa’s Big Fold Out House. From August 1st, all non-exclusive products featuring baby Evie will be available at most major retailers.

Also in toys, 8th Wonder will be launching a Baby Shower Wooden Role Play Set in Autumn/Winter 2025, while Character Options is extending its range with a new plush collection and a refreshed Wooden House playset. In addition, Tara Toy has arts and crafts, Jada Toys has launched a Family Car RC and Wow! Stuff is readying a Drive & Learn Peppa toy for later this year.

In apparel, Mori is launching a special sweatshirt and t-shirt design featuring Baby Pig in Autumn/Winter 2025, Blues has an apparel line launching Spring/Summer and Matalan has a range celebrating Baby Pig’s arrival that will land in August. Other partners in this area include Mad Engine, Roy Lowe and William Lamb.

Elsewhere, a single – titled E.V.I.E. – sees Peppa sing about becoming a big sister while Evie will appear at PEPPA PIG Theme Park Dallas-Fort Worth, PEPPA PIG Theme Park Florida and PEPPA PIG World of Play centres in Michigan, Chicago and Dallas in the US, and Peppa Pig World in the UK, from the summer.

Finally, in home and lifestyle, Character World will launch home textiles featuring Baby Pig in Autumn/Winter 2025, Danilo will showcase the new arrival in its latest card and wrap range, while DNC is on board for dinnerware. Moonpig will launch new designs for cards and gifts featuring Evie from Autumn/Winter 2025, Widdop is on board for homeware and gifting, Zak has dinnerware while Sunny Days Entertainment will launch a range of themed essentials on Amazon including Baby Pig’s Crib Ball Pit and the Peppa Pig Soft Potty Seat.