Hasbro Hub London pop-up shop to open at Piccadilly Circus on August 16th

A Hasbro Hub London pop-up shop is opening in London’s Piccadilly Circus on Saturday, August 16th.

The limited-time retail experience will feature characters, products and experiences from across Hasbro’s expansive portfolio, including D&D, Furby, Littlest Pet Shop, Peppa Pig, Transformers and more.

Spanning over 3,000 square feet across two floors, Hasbro Hub London is located at Below the Lights and operated by Event Merchandising, the team behind the Transformers and Peppa Pig stores at Battersea Power Station.

“Hasbro Hub London is a celebration of play, storytelling, and fandom – right in the heart of one of the world’s most iconic cities,” said Matt Proulx, SVP, Global Experiences, Partnerships & Music at Hasbro.

“Whether you’re embarking on an epic adventure with Dungeons & Dragons, jumping in muddy puddles with Peppa Pig, or hunting for exclusive Transformers collectibles, there’s something here for every generation of fan. This is Hasbro like you’ve never experienced it before.”

Location & Hours

Hasbro Hub London
Below the Lights, Piccadilly Circus, London W1D 7ET
       • Opens Saturday, August 16th, 2025

       • Hours
       • Monday-Saturday: 10am-10pm
       • Sunday: 12-6pm