Global Merchandising Services appointed global licensing agent for Vita Coco

Global Merchandising Services has been appointed the global licensing agent for The Vita Coco Company, Inc.’s Vita Coco coconut water brand.

Under the agreement, Global Merchandising Services will develop and execute a worldwide licensing program focused on categories including fashion lifestyle, beauty & wellness, strategic collaborations, and limited-time offerings.

“Ongoing growth has positioned Vita Coco as far more than a beverage – it’s a mindset and a lifestyle brand with enormous cultural relevance,” said Global Merchandising Services’ Oli Stanton.

“We see tremendous opportunity to build thoughtful partnerships that authentically extend the brand into fashion, wellness, and collaborative experiences, creating programs that excite consumers – while delivering meaningful value to retail partners worldwide.”