Children’s fashion house Bonpoint launches Porsche collection

CAA Brand Management has brought Porsche together with French children’s fashion house Bonpoint.

Together, they have launched an exclusive capsule collection of ready-to-wear apparel and accessories for children and babies inspired by the Porsche 911. The range spans unisex pieces, including a rally jacket featuring vintage racing-inspired patches, as well as sweaters, polo shirts, t-shirts and accessories.

“This partnership honours the stories that shape us,” said Deniz Keskin, Director Brand Management and Partnerships at Porsche AG.

“From the first toy car to the first rally jacket, Porsche sparks dreams that begin in childhood and evolve with time. Together with Bonpoint, we celebrate those treasured moments of discovery and connection.”

Gala Sarmini Kressmann, Chief Marketing & Digital Officer at Bonpoint, added: “This collaboration brings a dream to life: an iconic Bonpoint collection celebrating a favourite car. Every child remembers the thrill of their first toy Porsche and the clothes that spark adventure. Together, Bonpoint’s savoir-faire and Porsche’s legendary design transform childhood joy into lasting memories.”

The Bonpoint x Porsche collection is now available in Bonpoint boutiques worldwide and online at bonpoint.com.