The Brand Radar: From LEGO to My Little Pony… Why do toy brands thrive in comics and magazines?

Start Licensing’s Ian Downes speaks to Rebellion, Redan and Kennedy about toy brands’ ongoing success in magazines and comics.

The Brand Radar: Wild in Art, Shaun the Sheep and the exciting world of licensed experiences

Start Licensing’s Ian Downes puts a spotlight on how brands are thriving across live events, exhibitions, experiences and productions.

The Brand Radar: Why one plus one can equal three in FMCG

From Cathedral City Heinz Beanz to Baileys easter eggs, Start Licensing’s Ian Downes puts food brands in the spotlight.

The Brand Radar: Brands in the mix for Gift of the Year 2024

Start Licensing’s Ian Downes looks at what’s in the running for 2024’s Gift of the Year awards to see how licensed ranges fared.

The Brand Radar: Books, brands and Christmas best-sellers

Inspired by this year’s edition of The Booksellers Association’s Christmas Books catalogue, Start Licensing’s Ian Downes looks at how brands thrive in publishing.

The Brand Radar: Baileys, Carte D’Or and the thriving world of food and drink licensing

Start Licensing’s Ian Downes looks at a raft of recent licensed food and drink launches, interrogating why this area of licensing is in such rude health.

The Brand Radar: FatFace, the Marine Conservation Society and purpose-led partnerships

Start Licensing’s Ian Downes looks at how relationships between art, design and charities is leading to some exciting opportunities for brands.

The Brand Radar: Why licensing can be a recipe for success in homewares

Inspired by a trip to the Exclusively tradeshow, Start Licensing’s Ian Downes looks at how brands can thrive in the homewares sector.

The Brand Radar: Why embrace licensing? Licensees discuss the key benefits…

What are the core benefits of licensing? Start Licensing’s Ian Downes picks the brains of Rose Marketing, Nerdy Banana, A Perry and The Makersss to find out.

The Brand Radar: The perks – and potential pitfalls – of personality licensing

Start Licensing’s Ian Downes looks at the rise and rise of personality-based licensing – and why it’s a route worth navigating carefully.

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