The Brand Radar
The Brand Radar: Design takeaways from BLE 2024
Start Licensing’s Ian Downes picks the brains of some BLE attendees to find out what jumped out at them as key design trends.
The Brand Radar: Barbie, The Design Museum and the power of exhibitions
Start Licensing’s Ian Downes reports back on a visit to the Design Museum’s Barbie exhibition, and why it’s an encouraging experience for brand owners, licensees and designers alike.
The Brand Radar: From LEGO to My Little Pony… Why do toy brands thrive in comics and magazines?
Start Licensing’s Ian Downes speaks to Rebellion, Redan and Kennedy about toy brands’ ongoing success in magazines and comics.
The Brand Radar: Wild in Art, Shaun the Sheep and the exciting world of licensed experiences
Start Licensing’s Ian Downes puts a spotlight on how brands are thriving across live events, exhibitions, experiences and productions.
The Brand Radar: Why one plus one can equal three in FMCG
From Cathedral City Heinz Beanz to Baileys easter eggs, Start Licensing’s Ian Downes puts food brands in the spotlight.
The Brand Radar: Brands in the mix for Gift of the Year 2024
Start Licensing’s Ian Downes looks at what’s in the running for 2024’s Gift of the Year awards to see how licensed ranges fared.
The Brand Radar: Books, brands and Christmas best-sellers
Inspired by this year’s edition of The Booksellers Association’s Christmas Books catalogue, Start Licensing’s Ian Downes looks at how brands thrive in publishing.
The Brand Radar: Baileys, Carte D’Or and the thriving world of food and drink licensing
Start Licensing’s Ian Downes looks at a raft of recent licensed food and drink launches, interrogating why this area of licensing is in such rude health.
The Brand Radar: FatFace, the Marine Conservation Society and purpose-led partnerships
Start Licensing’s Ian Downes looks at how relationships between art, design and charities is leading to some exciting opportunities for brands.
The Brand Radar: Why licensing can be a recipe for success in homewares
Inspired by a trip to the Exclusively tradeshow, Start Licensing’s Ian Downes looks at how brands can thrive in the homewares sector.