The Brand Radar

Start Licensing’s Ian Downes takes a look at HomeLess Made, a company whose greetings cards, tees and badges showcases artwork from creatives that have experience of homelessness or a mental health condition.

Start Licensing’s Ian Downes looks at how a recent partnership between jewellery firm Clogau and design Julien Macdonald highlights the benefits of smart, design-led collabs.

With Museum Selection turning 20 this year, Start Licensing’s Ian Downes looks at how the retailer is a good example of how to succeed through a laser-like focus on product, design and presentation.

Start Licensing’s Ian Downes looks at what Topps’ Cricket Attax could do for the wider licensing potential of the sport, with contributions from Greg Lansdowne and Simon Gresswell.

Inspired by this year’s Theme Park of the Year finalists, Start Licensing’s Ian Downes looks at how brands are collaborating with park sites to create impactful, authentic attractions.

Start Licensing’s Ian Downes looks at how brands can thrive in the alcohol space – and why booze brands themselves are soaring in areas like snacks, fashion and accessories.

Start Licensing’s Ian Downes looks at how characters like Dennis the Menace and Cadet Judge Dredd have come together to inspire budding comic book artists at the KA-BOOM! exhibition.

Prompted by an article bemoaning the amount of tie-in promotions around The Batman, Start Licensing’s Ian Downes explores this space, with the help of Snowball Effect’s Nikki Beckett, SGLP’s Simon Gresswell and Innovation Design Hub’s Paul Conisbee.

Start Licensing’s Ian Downes looks at how exhibitions like Bob Marley: One Love, Amy: Beyond the Stage and Pissarro: Father of Impressionism have the power to fuel exciting brand extensions.