The Brand Radar

Start Licensing’s Ian Downes looks at LEGO’s innovative approach to working with brands, be it youngsters with DUPLO or AFOLs (Adult Fans of LEGO) through advanced sets.

Start Licensing’s Ian Downes looks at the ever-tightening relationship between the charity space and the licensing industry.

Sparked by a Valentine’s Day partnership between Costa and Rolo, Start Licensing’s Ian Downes looks at how food brands reach new consumers.

Start Licensing’s Ian Downes looks at how the Isle of Man Post Office’s recent range of David Bowie stamps cements the notion that authenticity is key when it comes to brand extension success.

Inspired by the Booksellers Association’s Christmas Books catalogue, Start Licensing’s Ian Downes puts licensed publishing in the spotlight.

Start Licensing’s Ian Downes looks at how Rampley & Co’s new line of Ashmolean pocket squares highlights the heritage sector’s appetite to tell their stories through trend-led collaborations.

Start Licensing’s Ian Downes looks at the world of experiential brand extensions, from art trails and charity walks to light shows and concerts.

Start Licensing’s Ian Downes looks at how brewers like Glamorgan Brewing Company, Northern Monk and Hook Norton have embraced brand partnerships as a means of standing out in a competitive sector.

Start Licensing’s Ian Downes looks at how a show-specific approach might be the way forward for brands looking to tackle ‘unofficial’ product at MCM Comic Con.

Start Licensing’s Ian Downes looks at how the RNLI is finding fresh sources of fundraising through innovative licensing partnerships across apparel, booze and toys.