Think Influence named exclusive global agent for Steal a Brainrot

Since its debut, Steal a Brainrot has broken records with 24.1 million concurrent players.

Global Merchandising Services details first wave of Skibidi Toilet partners

“Skibidi Toilet is a global, multi-platform franchise with one of the most highly engaged fan communities we’ve ever seen,” said Lisa Streff, SVP of Licensing & Brand Development, North America, at Global Merchandising Services.

World’s first Bluey coaster to launch at Alton Towers’ CBeebies Land in Spring 2026

“We can’t wait to welcome Bluey fans and young families from all over the world to the resort,” said Bianca Sammut, Vice President at Alton Towers Resort.

Asmodee studio Gamegenic announces gaming accessories line-up for Magic: The Gathering

Upcoming range to include high-quality card sleeves, deck boxes, premium storage, playmats and more.

Blueberry Launches Roblox Fashion Stage, headlined by K-Pop sensation aespa

Digital fashion house Blueberry launches new home for fashion and music moments in the metaverse.

Greetings-card brand Sanders De Roeper appoints Metrostar as global licensing agent

Metrostar to introduce the brand at BLE in clothing, stationery, homewares, gifts and more.

Wildbrain CPLG extends joy of Playmobil to fans through new licensing collaborations

Multiple global partners include McDonalds, Kia Motors, Really Nice Things, Sahinler, Leblon Delienne.

Spin Master launches Primal Hatch Jurassic World T. REX

“The Primal Hatch Jurassic World T. REX offers an unforgettable experience that immerses kids in a new level of play,” said Doug Wadleigh, Spin Master’s President of Toys.

Topps readies Dune trading cards

The range includes Spice cards that are infused with actual spice used in the film.

BLE 2025 to host fireside chat with Vince Klaseus, President of Universal Products & Experiences

The session – NBCUniversal: Building the Fandom Flywheel – will take place on Tuesday, October 7th at 11:30am in the License Global Theatre.

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