CAMP and BBC Studios ready Bluey’s Backyard and Bluey’s House Christmas experiences

BBC Studios and CAMP have detailed a new Bluey experience launching next month – Bluey’s Backyard.

Bluey x CAMP: Bluey’s Backyard will open this year at two new CAMP locations: Minneapolis’s Southdale Center on November 22nd and Miami’s Aventura Mall on December 12th.

The experience will allow guests to play Bluey games like Obstacle Course, Rug Island and Pizza Girls, as well as hunt for hidden Leaf Bugs. Kids can also get creative with crafting, or take part in Dance Mode with Bluey.

“What began as a single experience has grown into something that continues to captivate families nationwide,” said Jenica Myszkowski, CEO of CAMP.

“Reaching more than half of our stores by year’s end is a major milestone that showcases how we bring world-class IPs to life and how kids’ entertainment can drive premium, scalable, experiential retail nationwide.”

In addition, CAMPs in Boston, Houston, New York and Philadelphia will be hosting Bluey’s House Christmas – a festive experience complete with a scavenger hunt, storytime and Christmas-themed crafting.

“We’re happy to team up with CAMP again to bring even more fun to Bluey fans nationwide,” said Stephen Davies, SVP Global Licensing at BBC Studios.

“Bluey x CAMP: Bluey’s Backyard is a joyful new touring playdate, and Bluey’s House continues to win hearts everywhere. This holiday season, families in Houston, Boston, Philadelphia, and New York can step into Bluey’s House with festive new ways to play, connect, and celebrate together.”