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“We’re seeing extraordinary momentum for Bluey across EMEA and Asia, with strong demand from both partners and audiences,” said Andrew Carley, Director of Licensing, UK/EMEA/Asia at BBC Studios.
Bluey and Chefclub are joining forces to launch an exclusive kids’ cooking range in 2026.
The partnership will also span 16 Bluey-themed videos that ‘transform products into immersive family experiences’.
Recipes like the Magic Xylophone Fruit Puff will feature ‘character-inspired measurements’ to Bluey’s fun and playfulness into the kitchen.
“We’re seeing extraordinary momentum for Bluey across EMEA and Asia, with strong demand from both partners and audiences,” said Andrew Carley, Director of Licensing, UK/EMEA/Asia at BBC Studios.
“The brand’s adaptability across cultures – whether through local publishing, consumer products, or live events – is fuelling an exciting next chapter of growth ahead of the 2027 movie release.”
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