“We’ll be expanding our signed partners and product scope massively this year”: In conversation with Victoria Justice, Director of Consumer Products & Ecommerce at Rebellion.

“Our Original Iced Coffee paved the way in our brand’s popularity, so recreating it as an ice cream felt like another fun way to keep people fuelled and refreshed,” said Nick Waring, Brand Director at Jimmy’s Iced Coffee.

“These new formats deliver the iconic taste and look of Drumstick that fans love,” said Sarah-Louise Heslop, Head of Marketing at Swizzels.

“This collaboration is a clear example of how fashion, fandom and culture can meet with authenticity,” said Difuzed CEO Gilbert El Kalaani.

“We want to build partnerships that feel like a natural way to meet people where they are – be that on social, via a consumer product or experience,” said Will Scougal, EVP of Brand and Commercial Partnerships at ITV Studios.

Caroline Reid – Director of Commercial Enterprises at the National Trust for Scotland – on authenticity, innovation and “sharing the stories of Scotland.”

“We’re expanding the world of Eternia in ways that invite fans to go deeper and discover new facets of the universe,” said Ryan Ferguson, Global Head of Publishing at Mattel.

“This new film and toy assortment offer an even more immersive out-of-this-world universe for fans to explore,” said Rafa Macias, Global Commercial Officer, Consumer Products, Games & Digital, Universal Products & Experiences.

“I’ve always loved how Bluey captures the warmth, humour and honesty of family life, and reading these stories aloud in German makes that connection even more personal,” said Kruger.

The latest set dives deep into the galaxy’s underbelly, spotlighting ‘daring heists, fearless outlaws and criminal masterminds’.