The 2026 event will take place during London Toy Fair on the evening of Wednesday, January 21st at 116 Pall Mall, a magnificent Georgian building in the heart of London.

“This partnership will bring something fresh to Sanrio’s portfolio and aligns perfectly with our creative ethos,” said Gary Wadhwani, Co-Founder and Director of Craft Buddy.

The range spans eight t-shirts, each featuring a Mega-Evolved Pokémon, as well as four hoodies and two pairs of trainers.

The Zsiga x Care Bears range merges ‘Zsiga’s signature cheeky personality’ with the Care Bears across 12 figures.

In conversation with All3Media International’s Jane Sharp, Immersive Everywhere’s Tom Roe and CityDays’ Tom Rymer.

“We’re delighted to grow our collaboration with Crayola and help children nationwide discover the many ways they can express their creativity,” said Tori Cook, SVP Franchise Management at HPC.

“Micro and Porsche are a perfect match – both brands stand for quality, design and an exceptional riding experience,” said Wim Ouboter, Micro Founder and CEO.

Shipra Dubey has been appointed Director of LMCA India.

The collection includes a pencil case shaped like a sleeping bag.

“We’re seeing extraordinary momentum for Bluey across EMEA and Asia, with strong demand from both partners and audiences,” said Andrew Carley, Director of Licensing, UK/EMEA/Asia at BBC Studios.