LEGO and Peugeot partner for LEGO Technic Peugeot 9X8 24H Le Mans Hybrid Hypercar

“It was very important for both brands to create a model that is as realistic as possible,” said Olivier Jansonnie, Technical Director at Peugeot Sport

Acamar Films welcomes Katie Rollings as Chief Licensing Officer

“Bing has such a huge potential for growth – I’m delighted to be given the opportunity to lead this talented team,” said Katie.

Only a few weeks left to get your nominations in for this year’s Play Creators Awards

The deadline to get your nominations in is Friday, April 28th.

Lord Whitney’s Rebekah Whitney and Amy Lord on crafting immersive experiences that spark wonder

Amy Lord and Bek Whitney discuss creating immersive experiences for brands like Netflix’s Stranger Things, Riverdale and Pretty Little Liars.

Coachella returns to Fortnite

Coachella Island boasts themed items, team vs. team minigames and Coachella 2023 performer Porter Robinson will be playing in-game.

Pringles teams with Minecraft for Suspicious Stew crisps

“We challenged ourselves to bring the flavour of suspicious stew and its ingredients to crisp-form, creating an experience so delicious that both Minecraft players and non-players will reach for more,” said Mauricio Jenkins, US marketing lead for Pringles.

Tim Kilpin joins Hasbro as President, Toy, Licensing & Entertainment

In his new role, Tim will oversee Hasbro’s Consumer Products Group.

Warner Bros Discovery’s Max streaming service to house new shows for Harry Potter, The Big Bang Theory and The Conjuring

“We are unique because we have the best-in-all-categories across the board by any measure – be they ratings, awards, fandom,” said Casey Bloys, Chairman and CEO, HBO & Max Content.

Disney Lorcana grounded in “approachability, fun, strategy and whimsy”, says co-designer

“We created streamlined rules that we believe will engage new players, while also developing enough strategy in the game to engage experienced players,” said Ryan Miller, co-designer and Brand Manager for Disney Lorcana.

Babybel moves into socks with Label Chaussette

The launch marks the second collaboration between BEL SA and Label Chaussette following a successful Laughing Cow range.

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