Faster Brands secures deals for Cosworth Group across toys, apparel and watches

Faster Brands has secured deals for Cosworth Group’s portfolio of IP across toys, apparel and watches.

Hornby Hobbies has debited die cast and Scalextrix slot racing models using the Ford Escort Cosworth and For Sierra Cosworth, while apparel deals have been struck with Caffeine & Machine, ASOS and Next.

Cosworth has also launched a range of wristwatches with Dartmouth Brands. The collection has been designed using Cosworth’s branding and liveried race helmet packaging. An e-sports partnership will also be announced shortly.

“Cosworth has a such rich heritage in motorsport spanning over 65 years and we are proud to be working with them to find the right partnerships that celebrate their past and present successes,” said Faster Brands MD Chris Parkes.

“In particular, I am focused on finding partners in luxury lifestyle products”