BBC Studios promotes Suzy Raia to EVP of Global Consumer Products

BBC Studios Brands and Licensing has promoted Suzy Raia to Executive Vice President of Global Consumer Products.

In her role, Suzy will lead the global consumer products business, overseeing brand partnerships, retail development and product innovation across BBC Studios’ award-winning portfolio. She will continue to report directly to Nicki Sheard, CEO of Brands and Licensing, and remain based in New York.

“Show to Shelf is central to how we grow our brands globally – it’s about making the magic audiences see on screen part of our audiences’ everyday lives, and Suzy has been pivotal in championing that philosophy,” said Nicki Sheard, CEO of Brands and Licensing at BBC Studios.

“Her ability to understand what fans want and turn that into meaningful consumer experiences ensures our IP resonates far beyond the screen. She is helping us build ecosystems where fandom can truly flourish.”

Suzy Raia added: “I continue to be grateful for being surrounded by a world-class team as we take Bluey to the next level and bring audiences the most epic moment yet, the Movie!

“I’m looking forward to not only the future of Bluey but the future of BBC Studios as we continue to build out our brand portfolio and maximize the capability we’ve built globally.”