Global Merchandising Services and Mattel give Backstreet Boys the Little People treatment

Global Merchandising Services – the exclusive worldwide licensing agent for the Backstreet Boys – has partnered with Mattel on a Fisher-Price Little People Collector Backstreet Boys set.

Timed to celebrate the 25th anniversary of their Millennium album, and with packaging is inspired by the I Want It That Way music video, the set features Little People versions of Nick Carter, AJ McLean, Brian Littrell, Kevin Richardson and Howie Dorough.

The launch comes as the Backstreet Boys’ sold-out residency at the Las Vegas Sphere comes to a close.

“From exclusive fashion drops to interactive nightlife, sweet treats, and now the Mattel collector set launch, this is one of the most dynamic brand programs we’ve seen for a music residency – and it’s just the beginning,” said Mary Kean, Director of Licensing, Global Merchandising Services.