Jazwares brings Squishmallows into cosmetics with Ulta Beauty and Snapbrands

Jazwares is bringing Squishmallows into cosmetics thanks to a limited-edition makeup collection from Ulta Beauty.

Inspired by the personalities of the Squishmallows Squad, the colourful range includes eyeshadows, lip glosses, blush sticks, cosmetic accessories and more. The collection is distributed by Snapbrands, a portfolio of beauty and lifestyle brands.

“From the vivid chrome packaging and squishable elements to the pigmented colours, these products create a tactile yet elevated multi-sensory beauty experience,” said Kate Kimmerle, founder of Snapbrands.

Gerhard Runken, Executive Vice President, Global Brand and Marketing at Jazwares, added: “Squishmallows have always been about individuality and fun – and this cosmetics collection brings that same spirit into the beauty space.

“Ulta Beauty is the perfect partner for this collection as a trailblazer redefining the beauty shopping experience.”

The Squishmallows collection is now available to shop in limited quantities on Ulta.com and exclusively at Ulta Beauty stores in the US.