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“It’s a powerhouse partnership for parents,” said Brian Fitzharris, SVP and General Manager at Fisher-Price.
Fisher-Price is teaming up with popular parenting resource Big Little Feelings for a line of new play-kits.
Fisher-Price worked with Kristin Gallant and Deena Margolin – the parenting experts behind Big Little Feelings – to craft a collection that supports key toddler milestones like potty training, bed time routines and learning to share.
“We’re flipping the script on traditional toddler toys and stale parenting advice by combining our mom-approved approach at Big Little Feelings with the science-backed expertise of Fisher-Price,” said Kristin Gallant and Deena Margolin, Co-Founders of Big Little Feelings.
“We couldn’t be more excited about this collaboration – it feels like a natural partnership between our brands to create toys and resources that reflect our shared goal of supporting children build real-life skills while helping caregivers stay calm in the chaos.”
Brian Fitzharris, SVP and General Manager at Fisher-Price, added: “For 95 years, Fisher-Price has set the standard – creating high quality, developmentally enriching toys for children, while supporting families through every stage of childhood. This partnership with Big Little Feelings continues that legacy.
“Working with Kristin and Deena has been phenomenal. Not only do they share our mission, but combining their incredible curricula with our toys to help caregivers with some of the most challenging developmental moments – it’s a powerhouse partnership for parents!”
The Fisher-Price X Big Little Feelings collection includes a Potty Training Kit, a Bedtime Routine Kit, a Calm Down Kit and a Sharing Kit and is now available at Target and Amazon.
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