PUMA launches latest Squishmallows collaboration

Billy Langsworthy, Brands Untapped

News

by Billy Langsworthy
Published 15.07.25

Share
PUMA, Squishmallows, Fashion, Toys & Games

This collection sees seven fan-favourite Squishmallows each get their own take on PUMA’s Easy Rider Cam and Palermo Maui styles.

Squishmallows and PUMA have debuted their latest collaboration.

This collection sees seven fan-favourite Squishmallows each get their own take on PUMA’s Easy Rider Cam and Palermo Maui styles.

Take a look at some of the range below:

PUMA, Squishmallows, Fashion, Toys & Games
PUMA, Squishmallows, Fashion, Toys & Games
PUMA, Squishmallows, Fashion, Toys & Games
PUMA, Squishmallows, Fashion, Toys & Games

—-

To stay in the loop with the latest features, news and interviews from the creative community around licensing, sign up to our weekly newsletter here

PUMA Squishmallows Fashion Toys & Games

More Recent News

News
Negosh, Made AI, Ari Zebersky, Elle Shelley Black

Negosh partners with Made AI to “remove friction from product creation”

“If you can sell it – between Negosh and Made – you can make it,” said Ari Zebersky, CEO of Negosh.

News
Joe Wicks, Studio AKA, Sue Goffe, Sports, Film & TV, Celebrity

Joe Wicks and Studio AKA debut animated Activate series

“Being turned into an animated character has been a surreal and wonderful experience, and my dream is that it connects with millions of kids and families across the UK and beyond,” said Wicks.

News
Coffee mate, Nestle, Food & Drink, Film & TV, Harry Potter, Amanda Zaydman

Coffee mate readies Harry Potter-inspired creamers

“Coffee mate is to coffee what Harry Potter is to the wizarding world – pure magic,” said Amanda Zaydman, Nestlé Director of Brand Marketing for the Coffee & Beverage Division.

News
Natural History Museum, Jewel Branding & Licensing, Maxine Lister, Julie Newman, Fashion

Natural History Museum appoints Jewel as its licensing agent in US and Canada

“We are thrilled to be partnering with Jewel to expand our brand into the US and Canada markets,” said Maxine Lister, Head of Licensing at the Natural History Museum.

News
Smiley, (RED), Nicolas Loufrani, Jennifer Lotito

Smiley and (RED) to launch co-branded collections in 2026

“This is a call to creative, values-led partners to design with purpose and impact,” said Nicolas Loufrani, CEO The Smiley Company.

News
YuMe Toys, Felipe Noriega

YuMe Toys bolsters anime slate

“Anime’s momentum shows no signs of slowing down, with fandom that spans and connect generations,” said YuMe’s Felipe Noriega.

Upcoming Events

Stay up to date with the latest news, interviews and opinions with our weekly newsletter

Sign Up

Enter your details to receive Brands Untapped updates & news.

    This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.