Surge Brands bolsters confectionary portfolio with Whirly Pop

Surge Brands has been appointmented as exclusive worldwide licensing agent for Whirly Pop, the rainbow-swirled lollipop brand owned by Adams & Brooks, Inc.

“Whirly Pop is a brand with instant emotional resonance – it brings smiles the moment you see that iconic swirl,” said Ari Freedman, President of Surge Brands.

“Our mission is to translate that magic into compelling new product categories that fans of all ages can enjoy. We see enormous potential across apparel, accessories, home goods, toys, and more – both here in the U.S. and internationally.”

John Brooks, Jr., President of Adams & Brooks, Inc, added: “Our family has spent decades building Whirly Pop into a beloved treat enjoyed by millions. We are excited to partner with Surge Brands, whose expertise and global reach will help us introduce Whirly Pop® to new audiences through imaginative licensing programs. This is an exciting new chapter for our brand.”