Licensing Haus brings Pabst Blue Ribbon and Yancey’s Fancy together for beer-flavoured cheese

Pabst Blue Ribbon and Yancey’s Fancy have come together to launch Pabst Blue Ribbon Beer Flavored Cheese.

“Yancey’s history with cheese-making crossed with the legacy of Pabst Blue Ribbon creates a nostalgic tip of the hat to the long history of cheese and beer as counterparts,” said Hunter Cox, Brand Manager of Pabst Blue Ribbon.

“They did a killer job with the flavour profile, honing the notes of PBR to sit well with the tang of the cheddar. The combo of beer and cheese is unmatched, making this collaboration something that people need to try.”

Yancey’s CEO, Eric Cosnoski added: “The Yancey’s brand is known for robust flavoured cheese, so when the Pabst team approached us, we were thrilled to create a truly unique cheese. We spent six months meticulously refining the taste and mimicking the nuanced botanicals to capture the complex taste experience of drinking a PBR. If you are a PBR fanatic, this will be your new favourite cheese.”

Pabst Blue Ribbon is represented by Licensing Haus who brokered the deal, and the cheese is now rolling out in supermarkets across the US.