Pabst Blue Ribbon

“PBR has always been about celebrating those who take pride in their craft so this partnership with Timberland PRO was a no-brainer,” said Kat Mata, Culture Marketing Director at PBR.

“We spent six months meticulously refining the taste and mimicking the nuanced botanicals to capture the complex taste experience of drinking a PBR,” said Yancey’s CEO, Eric Cosnoski.