Beanstalk looks to expand MAGNA-TILES into apparel, home goods, arts and crafts, and more

MAGNA-TILES has appointed Beanstalk as its licensing agency in the US and Canada.

Through this partnership, MAGNA-TILES aims to expand its presence beyond magnetic construction toys. Beanstalk is eyeing partners across apparel and accessories, arts and crafts, educational items, imaginative play, home goods, and social expression, including back-to-school, party goods, gifting, and keepsakes.

“At MAGNA-TILES, we believe that play is a powerful tool for growth and learning, and we’ve demonstrated that mission throughout our 27-year history,” said Michael Valenta, President at MAGNA-TILES.

“Our new partnership with Beanstalk allows us to extend that mission into exciting new categories, bringing the joy and development benefits of MAGNA-TILES and our mantra of Build On to even more children and families.”

Caren Chacko, SVP, Brand Management at Beanstalk, added: “We are excited to represent MAGNA-TILES, America’s number one magnetic building sets brand.

“MAGNA-TILES has captivated the imaginations of children and parents alike with its high-quality, innovative, and educational products. We look forward to expanding the brand’s reach and creating exciting new opportunities through best-in-class licensing partnerships and product extensions. Our goal is to foster a world where every child can build, explore, and imagine without boundaries.”