Ladybird and BBC Studios celebrate as Bluey passes three million books sold

Ladybird and BBC Studios are celebrating a publishing milestone for Bluey as brand passes over three million books sold in the UK through TCM.

Ladybird, an imprint of Penguin Random House Children’s UK, has been publishing Bluey since 2021. Where’s Bluey? is consistently the bestselling title, selling over 250,000 copies.

Last month saw Bluey’s Little Book named the bestselling World Book Day book of 2025, selling over 160,000 copies and spending four weeks as the overall number one book in the market.

Upcoming releases includea second search-and-find title in Where’s Bluey and Bingo? and Let’s Play Verandah Santa! – a first Christmas lift-the-flap book. Other publishing to join the list includes Bluey and Bingo’s Fancy Restaurant Cookbook and a gifty pop-up book, Bluey: A Big Pop-Up Book publishing later this year.

“Bluey has captured the hearts of families across the world and the UK is no exception,” said Jan Paterson, Director of Book and Audio Publishing at BBC Studios.

“The outstanding book sales are a testament to the deep affection fans have for the brand. We’re proud to work with Ladybird to bring Bluey’s warmth, humour and playfulness into homes through books that parents and their children want to read again and again.”

Leanne Gill, Publishing Director for Licensing at Penguin Random House Children’s UK, added: ‘We’re excited to be celebrating this incredible milestone of selling over 3 million Bluey books in the UK. Adults and children alike love Bluey for its relatable, funny and heartfelt storytelling, which we’re thrilled to be able to bring to life in our publishing across a range of formats, from engaging stories to playful interactive novelties and creative activity books.

“It’s a joy to see so many of our books reaching families and helping them – through the stories – to navigate the ups and downs of childhood and family life. And we have the next million sales firmly in our sights, with plenty more innovative formats coming to market soon, from our gorgeous A Big Pop-Up Book to the hilarious Puppets: Starring Unicorse puppet book.”