WildBrain details fresh Teletubbies partnerships, including Smobler, POP MART, MISSHA and more

WildBrain CPLG has detailed a slate of fresh partenerships for Teletubbies.

Game studio Smobler is launching the Teletubbies: Custard Chaos digital game on The Sandbox this month, while POP MART collectibles landed in over 500 POP MART stores worldwide this Spring.

In South Korea, MISSHA launched Teletubbies-themed ampoules and eye shadows, with further collections on the way, while streetwear brand Laugher has launched apparel and accessories. Also, plush partner Bbyong Bbyong has new launches in the pipeline for South Korea, while Photosim launched the first two of its Teletubbies-inspired photo frames.

Elsewhere, Loungefly is set to launch its newest range of Teletubbies inspired accessories this month, while Cakeworthy recently launched apparel and accessories. In addition, a collaboration with Trixie Mattel will see a co-branded Teletubbies cosmetics line arrive soon, while LA artist ONCH is set to debut wearable art accessories and novelties later this year.

Five Below will launch a direct-to-retail apparel and accessories range in the US, as well as supporting The Loyal Subjects line of Teletubbies collectibles at retail this summer. In addition, Tee Turtle is unveiling reversible plush available from June, while Jay Franco is onboard for home décor, beach and travel.

“As we drive towards the Teletubbies 30th anniversary, we’re focused on bringing ‘big hugs’ with big ambitions to fans around the world,” said Erin Morris, VP, Global Franchise Strategy & Retail at WildBrain.

“We’re tapping into the nostalgic roots of Teletubbies as we harness cross-category licensing growth in broader markets across North America, Latin America, Asia and Europe. Supported by an expansive content offering and robust social media following, the love for Tinky Winky, Laa-Laa, Dipsy and Po continues to grow. We have great plans in the months and years ahead, with more new content in development, fantastic licensing partners signing up in all major territories and celebratory brand activations.”