Whatever Brands launches Barbie food and drinks range

The Barbie range falls under the company’s new ‘Whatever Kidz’ banner.

Food and drinks firm Whatever Brands launched a Barbie range.

The Barbie range falls under the company’s new ‘Whatever Kidz’ banner and includes a berries fruit drink and orange fruit drink on sale at Heron Foods stores.

The range also includes Barbie Rainbow Loops cereal that’s on sale at B&M stores, as well as wafer snacks and freeze pops.

“Whatever Brands is thrilled to introduce the Whatever Kidz Barbie food and drink range, just in time for the release of the new Barbie movie,” said Bobby Patel, Founder at Whatever Brands.

“We understand the importance of providing children with nutritious and delicious options, and this range encapsulates that philosophy. With no added sugars, real fruit ingredients, and no artificial colours or flavours, Whatever Kidz offers parents a choice they can trust.”

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