Wallace & Gromit kidswear lands at M&S

Aardman has launched a Wallace & Gromit kidswear collection collaboration with Marks and Spencer.

Landing in 19 stores nationwide on from December 4th, the 10-piece collection spans t-shirts, hoodies and pyjama sets.

“It’s so exciting to be partnering with a retailer as iconic as Marks and Spencer on this exclusive Wallace & Gromit collection,” said Hannah McFarlane, Licensing Manager at Aardman.

“As we celebrate Aardman’s 50th anniversary, this range offers a joyful tribute to our much-loved characters, brought to life through vibrant designs that are sure to delight young fans.”

Alex Dimitriu, M&S Kids Director, added: “We’re delighted to be collaborating with Aardman on this exclusive Wallace & Gromit kidswear range.

“Bringing such beloved British characters to life through vibrant, playful designs has been a real joy for the team. At M&S, we’re committed to offering families clothing that combines quality, creativity and great value, and this collection does exactly that. We know our customers and their children will be excited to wear these fun pieces as Aardman celebrates its remarkable 50-year milestone.”