M&S Food teams with HarperCollins to launch first children’s book, Farm to Foodhall: The Magic Ingredient

“It will inspire young minds and help children to learn more about where their food comes from, the effort that goes into producing it, and the importance of establishing ethical and sustainable farming practices now and long into the future,” said M&S Food MD Stuart Machin.

The Brand Radar: M&S, Cooking with the Stars and how retailers bring TV brands to life in-store

Start Licensing’s Ian Downes looks at the recent partnership between M&S and ITV’s new Cooking with the Stars show – and how the collaboration has spanned in-store activity and tie-in product.

Colin the Caterpillar vs Cuthbert the Caterpillar: Does the case have legs?

Wynne-Jones IP’s Victor Caddy looks at the case of clashing cakes and what it means for the future of both brands.

Talking Brands: Should M&S bolster its Percy Pig brand through licensing?

In recent years, M&S’ Percy Pig brand has expanded from sweets into other categories like own-brand greeting cards, bedding and even fizzy pop… So is it about time Percy dipped his trotters into the licensing space?

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