Van Gogh stationery, Natural History Museum apparel and Marmite houmous among the winners at The B&LLAs 2021

MDR Brand Management’s Daniel Avener picked up the final award of the event as he was named Brand Licensing Ambassador 2021.

The winners of the 2021 Brand & Lifestyle Licensing Awards – the B&LLAs – have been announced.

The event, held yesterday at London’s Hilton Park Lane Hotel, welcomed 400 retailers, licensees and brand owners and also saw designer Sara Miller give a keynote speech.

The winners of the B&LLAs 2021 are:


Best Brand Licensed Fashion Accessories or Lifestyle Product or Range (sponsored by The Point.1888):
V&A Bags and Accessories Collection from Mulberry

Best Brand Licensed Food or Beverage Product or Range (sponsored by MDR Brand Management):
Barratt Ice Creams from Ice Fresh

Best Brand Licensed Health & Beauty Product or Range (sponsored by CAA-CBG):
Eve Sleep Well Slept Collection from IG Design Group

Best Brand Licensed Adult Apparel Product or Range (sponsored by Wildbrain CPLG Lifestyle):
Natural History Museum Collection from Finisterre

Best Brand Licensed Gifting Product or Range (sponsored by The Jockey Club):
Van Gogh Stationery and Gifting Collection from Blueprint Stationery

Best Brand Licensed Homewares, Kitchen & Tabletop Product or Range (sponsored by Pringles):
Country Living Whitstable and Hastings Kitchens from Homebase

Best Brand Licensed Children’s Product or Range (sponsored by Asgard Media):
Classic LEGO Bricks Collection from Adidas

Best Brand Licensed Electrical & DIY Products or Range (sponsored by Golden Goose):
Paul Smith Braun Collection from Zeon

Best Brand Licensed Home Décor Product or Range (sponsored by Start Licensing):
Scion Living x Next from Next

Inspired Innovation Brand Licensed Product or Range Award (sponsored by Discovery Consumer Products):
Marmite Houmous from Freshpak Chilled Foods


Best Fashion Retailer of Licensed Brands (sponsored by Beanstalk):

Best Department Store Or Mixed Retailer of Licensed Brands (sponsored by Metrostar):
John Lewis & Partners

Best Supermarket of Licensed Brands (sponsored by TSBA):

Best Specialist Retailer of Licensed Brands (sponsored by Brandgenuity):


Best Licensed Heritage Or Institution Brand (sponsored by Brand Licensing Europe):
Natural History Museum

Best Licensed Lifestyle Brand (sponsored by Products of Change):
The LEGO Group

Best Licensed Design-led Lifestyle Brand (sponsored by Poetic Brands):

Best Licensed Food or Beverage Brand (sponsored by HEAD):
The Coca-Cola Company

Best Licensed Fashion or Talent Brand (sponsored by H&A):

Brand Licensing Ambassador 2021 (sponsored by 5):
Daniel Avener, CEO, MDR Brand Management

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