Universal Products & Experiences’ Rafa Macias on anniversary plans as Fast & Furious turns 25

Rafa, it’s great to catch up. In news that certainly made me feel old, 2026 will see Fast & Furious turn 25! Do anniversary years give you license to push the boundaries when it comes to collabs?
Absolutely. Anniversaries are more than milestones. They’re powerful opportunities to celebrate fandom and reignite cultural relevance. Fast & Furious turning 25 isn’t just a celebration of legacy, it’s a testament to the franchise’s global impact and the enduring fandom.

Creatively for Universal Products & Experiences, anniversaries inspire us to explore new categories and collaborations as well as fresh creative expressions to deliver products and experiences that connect with fans in meaningful, memorable ways.

On that, what should we expect from this milestone celebration?
You can expect a celebration that feels authentic and deeply connected to the DNA of Fast & Furious. UP&E will continue to tap into the cultural impact with partnerships that resonate with both kidults and families. From high-octane die-cast collectibles by Jada Toys, to Mattel’s action-packed playsets, and LEGO’s Technic and Speed Champions sets, fans have more ways than ever to fuel their passion.

And as the fifth-ranked license in the vehicle category, we have already achieved significant impact and anticipate that growth will continue.

Terrific. And will the activity also span live events?
Yes, beyond products we’ll bring Fast & Furious into real-world spaces too. Fans can look forward to innovation and expansion with premium offerings across toys, fashion and gaming, as well as live events.

The 25th anniversary of Fast & Furious is not just a milestone, it’s a strategic opportunity to harness nostalgia, celebrate enduring fandom and propel the brand forward with renewed cultural relevance and commercial success.

Exciting times and nicely teased! Thanks again Rafa.