Universal Products & Experiences names John Revill as Regional MD for Consumer Products EMEA

Universal Products & Experiences has appointed John Revill as Regional Managing Director, Consumer Products – Europe, Middle East, and Africa.

John will be responsible for driving long-term commercial growth across both direct and agent-managed markets in the EMEA region. He will report directly to Rafa Macias, Global CPG Commercial Officer, Universal Products & Experiences.

UP&E’s current head of EMEA, Jay Visconti will be leaving the organisation at the end of October to accept a new opportunity in his home country of Italy.

John is transitioning into his new role at UP&E following nearly two decades of leadership at Universal Pictures Home Entertainment. Most recently, he oversaw the transformation of the international physical home entertainment business, shifting from direct distribution to a fully licensed model.

“With strong regional hubs and exceptional leadership in place, we’re well positioned to deliver on our strategic goals for EMEA,” said Rafa Macias Global CPG Commercial Officer, Universal Products & Experiences.

“John brings deep retail and partnership expertise, and I’m excited to welcome him to UP&E as we continue to drive the CPG business to new heights.”