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“PBR has always been about celebrating those who take pride in their craft so this partnership with Timberland PRO was a no-brainer,” said Kat Mata, Culture Marketing Director at PBR.
Timberland PRO and Pabst Blue Ribbon have teamed up for a limited-edition collaboration spanning boots and apparel.
The range includes a Gridworks Soft Toe Waterproof Work Boot, featuring Timberland’s durable leather and PBR branding, as well as a PBR-branded beer opener. Elsewhere, the Direct Attach Soft Toe Waterproof Work Boot boasts PBR detailing and a bottle opener boot tag. Both boots come in Timberland’s classic wheat colour and PBR’s iconic blue/silver.
The collection also includes a t-shirt, hoodie, apron and trucker cap.
“At Timberland PRO, we build gear with purpose – footwear and apparel that work as hard as the people wearing them,” said Ryan Murphy, Head of Marketing for Timberland.
“Partnering with Pabst Blue Ribbon allowed us to create a collection that’s tough, comfortable, and made to honour the moment when the job’s done and the boots stay on.”
Kat Mata, Culture Marketing Director at PBR, added: “PBR has always been about celebrating those who take pride in their craft so this partnership with Timberland PRO was a no-brainer.
“This collection wasn’t just about creating a cool collaboration. It was designed with the community at the forefront, and we’re excited to see this drop finally come to life!”
Pabst Blue Ribbon is represented by Licensing Haus.
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