Video Games

“Just when Yu-Gi-Oh! fans think they’ve seen it all, we’re excited to open our phenomenal anime property to the specialty beverage product category for the first time,” said Jennifer Coleman, Vice President of Licensing and Marketing at Konami Cross Media NY, Inc.

“How to Train Your Dragon: Riders of the Skies showcases the unique way riders can get off the couch and move their body together in some fire-breathing fun,” said David Lee, co-founder and CEO of Nex.

Players can now explore Greenville in four officially licensed Land Rover vehicles.

The collection combines ‘Audi’s precision craftsmanship with Vertagear’s industry-leading expertise in adaptive seating design’.

“We’re tapping into the nostalgic roots of Teletubbies as we harness cross-category licensing growth in broader markets across North America, Latin America, Asia and Europe,” said Erin Morris, VP, Global Franchise Strategy & Retail at WildBrain.

How did Insight Editions help create The Official Pac-Man Cookbook? Jennifer Sims tells all!

“Minecraft’s global licensing program continues to flourish, and we’re thrilled to welcome such a diverse array of new partners,” said Hanna Willis, Head of Consumer Products for Minecraft.

Areas of interest for the brands span limited-edition merchandise, collectibles, apparel collaborations, sponsorship activations and branded in-game integrations.

Tropical Kraken Surge features a refreshing tropical fruit profile ‘designed to energise fans and capture the spirit of in-game exploration’.

WhoseTrade has partnered with fashion powerhouses like adidas and Hugo Boss, as well as entertainment brands including Monstercat and Netflix.