Video Games
BBC Studios and Halfbrick Studios bring Bluey to Fruit Ninja
“This project is really special,” said Joe Brumm, Creator of Bluey.
Dream Teams: Ubisoft’s Michelle Wun and Jean Gauvin
What’s the key to successful collaborations between creative and commercial teams within brand owners? This new series seeks to find out. We pick the brains of Ubisoft’s Michelle Wun and Jean Gauvin.
Fluid’s Stacey Bates-McCue on crafting a 45th anniversary guide for PAC-MAN
Stacey Bates-McCue, Fluid’s Creative Director of Licensing, discusses developing a new style guide to celebrate 45 years of PAC-MAN.
Konami Cross Media NY teams with Ocean Bomb for Yu-Gi-Oh! sparkling flavoured waters
“Just when Yu-Gi-Oh! fans think they’ve seen it all, we’re excited to open our phenomenal anime property to the specialty beverage product category for the first time,” said Jennifer Coleman, Vice President of Licensing and Marketing at Konami Cross Media NY, Inc.
Nex and Universal Products & Experience bring How to Train Your Dragon: Riders of the Skies to Nex Playground
“How to Train Your Dragon: Riders of the Skies showcases the unique way riders can get off the couch and move their body together in some fire-breathing fun,” said David Lee, co-founder and CEO of Nex.
Land Rover lands in Greenville on Roblox
Players can now explore Greenville in four officially licensed Land Rover vehicles.
Beanstalk brings Vertagear and Audi together for gaming chairs
The collection combines ‘Audi’s precision craftsmanship with Vertagear’s industry-leading expertise in adaptive seating design’.
WildBrain details fresh Teletubbies partnerships, including Smobler, POP MART, MISSHA and more
“We’re tapping into the nostalgic roots of Teletubbies as we harness cross-category licensing growth in broader markets across North America, Latin America, Asia and Europe,” said Erin Morris, VP, Global Franchise Strategy & Retail at WildBrain.
Pac-Man Recipes? Jennifer Sims from Insight Editions reveals how the arcade icon translates to a cookbook
How did Insight Editions help create The Official Pac-Man Cookbook? Jennifer Sims tells all!
Minecraft details raft of new licensees across accessories, footwear, gaming gear and more
“Minecraft’s global licensing program continues to flourish, and we’re thrilled to welcome such a diverse array of new partners,” said Hanna Willis, Head of Consumer Products for Minecraft.