Traitors

The Traitors Effect: The surprising ways the BBC brand boosts business… And some are still untapped!

“We will be developing a high-quality range of plush to appeal to tweens, teens and adults that focus on the iconic traitor cloaks and symbols from the hit UK version of show,” said Lauren Shipman, Group Brand & Marketing Director at Posh Paws.

“Expanding the world of The Traitors in fresh, engaging, and creative ways is a key part of our brand strategy, making Walker Books an ideal partner,” said Jason Easy, VP Licensing (Sales) at All3Media International.