Toys & Games
Emily Jacobs – Head of Global Licensing at The LEGO Group – on how passion and purpose fuel great partnerships
Emily Jacobs, Head of Global Licensing at The LEGO Group, talks brand values, creativity and collaborations.
Harry Potter New York store to boast themed areas, VR experiences and exclusive products
The store has its very own Wand Shop which is host to over 50 wands, including a Golden Snitch Wand created especially for Harry Potter New York.
BBC Studios Vanessa Hamilton on the near-limitless opportunities to extend the Doctor Who brand
Doctor Who’s Vanessa Hamilton on how she steers the brand through licences of every kind as well as dimensions in time. Kind of…
Hasbro teams with Star Editions to launch online Monopoly store
The new store sells a range of exclusive personalised and non-personalised Monopoly gifts, including cushions, posters and even a Monopoly board café table.
License to thrill: How to make brands soar in toys and games
Heayes Design’s Richard Heayes looks at how to successfully bring brands to life in the toy and games space.
Reebok teams with Hasbro for Candy Land footwear collection
The collection includes a Reebok Kamikaze II boasting colour-blocking inspired by Candy Land’s winding Rainbow Path.
Mattel teams with Italian designer Vivetta Ponti on limited edition UNO set
The game’s artwork is inspired by Vivetta’s style and love for animals.
Mondo’s Mike Bonanno and Hector Arce on giving brands like Godzilla and Gremlins the tiki mug treatment
We caught up Mike Bonanno and Hector Arce, Creative Directors of Mondo’s Toy and Collectibles division, to find out more about how the company approaches design – and what fuels their creativity.
From Peppa Pig and The Simpsons to Swizzels and Ben 10: Carl Richardson on sweet deals
Sweet Connexions founder Carl Richardson on how confectionery clients can enter new markets
Fanattik’s Anthony Marks discusses which licences work for him… And what he won’t go near!
Anthony Marks on what makes Back to the Future, Willy Wonka and Harry Potter bankable brands for Fanattik